Process Are you sending your inbound traffic to a standalone landing page? Is your landing page about only one subject? In a five-second test, could anyone tell what your page was about? Did you test multiple versions of your web pages (A/B)? Does the main headline on your landing match the message of your ads? Do you use photos/videos of your product/service in the appropriate context? Is your call to action above the fold? Do you use design principles to make your call to action standout? Are you only asking for essential information in your forms? Does your call to action explicitly describe what you'll receive? Have you removed unnecessary content from your page? Are you using trust factors, such as testimonials or social media streams? Is your call to action the most obvious thing on the page? Have you removed all global navigation from your landing? Are you presenting extra calls to action on your confirmation page?
